Mental Health for All:
Continues to Drive the Visual Expression of MHA
Year
2020
Thanks to
Gerardo Herrera
Monica Schlaug
Category
Our answer emerged directly from our vision statement— MHA envisions a world where all people affected by mental illness live healthy, fulfilling lives supported by a community that cares. Our identity graphically creates the world we envision. We developed a consistent brand architecture and transformed the orientation of the organization from nation to world, renaming MHA — from Mental Health America to Mental Health for All. We created a visual system to accurately reflect the soul of the MHA brand, and extended that across all touch-points — from the poster, to digital platform, to environments. This work continues to drive the visual expression of MHA and, as such, mental health awareness itself across the globe.
illustration / SEED PACKAGING
PLANT HOLDERS
ENVIRONMENT
App
Promotion vedio
Logo Mark
The symbol illustrates mental health issues are happening. An abstract shape that show’s how someone that needs help feels and how things can change after.
The new logo is a diverse take on the global organization identity system. It changes and mutates, depending on its usage, to indicate the wide range of different mental health conditions, and their changing and dynamic programs.
Typography & COLOR
It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly. Conveying a message of strength and hopefulness that is all enduring and uplifting. Emboldening the spirit, highlighting our innate need to be seen, to be visible, to be recognized, to have our voices heard.
posters
© Photography: Gabriele Corni
Digital
[Website]
© Photography: Gabriele Corni
[Mobile website]
[My Wellness Journey APP]
"My Wellness Journey” is an App for Sleep, Meditation and Relaxation. People can experiencing better sleep, lower stress, and less anxiety with our guided meditations, Sleep Stories, breathing programs, mood tracking, and relaxing music.
MHA Symposium
After experiencing the bleakest year in memory, the color combination of 2020 symposium aims to convey positive and happy upcoming messages with a tenacious spiritual foundation. the combination of color palette gives us hope. We need to feel that everything is going to get brighter – this is essential to human mental health.
[Element]
Autism
Anxiety
Dementia
Bipolar
Poster for MHA symposium
[Tickets]
[Badges]
Package
[Mental health first aid kit]
Signage
voice collection space
People can go in and record a voice at any time when they are depressed, sad, or just bored. Any kind of suppressed emotions that you don't usually want to show in front of everyone but really exist.
Visitors can use headphones to hear what others have experienced with mental health, and at the same time they can write down the thoughts they think or the suggestion they’d like to share with others.
voice collection space
People can go in and record a voice at any time when they are depressed, sad, or just bored. Any kind of suppressed emotions that you don't usually want to show in front of everyone but really exist.
Visitors can use headphones to hear what others have experienced with mental health, and at the same time they can write down the thoughts they think or the suggestion they’d like to share with others.
Thought cloud
The message collected from the voice space will be sent to a room surrounded by displays, where people can freely touch the screen to browse them.
Page count: 160
Generative Poster
The generative poster was made for From Here to Ears. Explore the relationship between scenes and soundscapes, looking and hearing.
Different densities, different compositions of the poster based on the six-node that benefits the dynamic poster to be animating, interacting with visitors. Visitors can move the node to control the signs and the sounds. And all sounds chosen from the artists' work in the exhibition.
Different densities, different compositions of the poster based on the six-node that benefits the dynamic poster to be animating, interacting with visitors. Visitors can move the node to control the signs and the sounds. And all sounds chosen from the artists' work in the exhibition.
Sound Printer
The sketch converts any type of voice (noise: X, sound: 〇, and silence: –). Visitors’ sounds can be recorded and printed as visible messages on postcards through the sound printer.
140dB
80dB
20dB
1dB
Noise
Sound
Silence
Roof Sessions
The High is an acoustic session held by Ruby hotels on the rooftop terrace where Ruby supports upcoming artists and is proud to offer them a stage.
Social media
.gif)
.gif)
.gif)
.gif)
.gif)
website
3 installations
‘No Where/Now Here’ comprises three installations following a chain of urgent human stories that stretches across the globe.
‘No Where/Now Here’ is a witness to its subjects and their desperate search for safety, shelter, and justice: from numbers to facts; from teeming refugee camps to barbed-wire borders; from dislocation and disillusionment to courage, endurance, and adaptation.
Where Will Everyone Go?
Climate Migration
Walking Along the Border
Border Fence
Lives in Process
Ukraine Crisis
01 Where Will Everyone Go?
Uses the movement of particles to visualize the situation of human flow caused by climate change.
For most of human history, people have lived within a surprisingly narrow range of temperatures, in the places where the climate supported abundant food production. As the planet warms, those regions are shifting. Entire nations will lose their ability to farm grains and vegetables. Faced with starvation, those who can leave will have little other choice.
Where Will They Go?
The installation shows that Climate factors drive people out of their homes. longer and harsher droughts or the creep of desertification spiked the numbers of those compelled to leave.
02 Walking Along the Border
Encourages the audience to interact with the installation. Uses back shadow to decode information about refugees.
The border has been called the fundamental political institution, and the bordering process is one of the most important roles for the community. Borders represent both an appeal to the limits in politics and of political community, and technology of limits—a means of defining what is possible in the governing of life itself.
This installation creates an immersion that invites the most personal exploration, using text in counterpoise to images, facts, and to the pure—a mix that serves as a reminder of the complexity we don’t see when we simply read a news story or look at a photograph.
03 Lives in Process
Data-driven newspaper reporting on the Russia-Ukraine War and Ukraine’s refugee crisis with a real-time data prototype of visualizing the counts with font size and numbers of refugees fleeing Ukraine.
In the weeks since Russia invaded Ukraine, almost three million of the country’s 44 million residents have left the country. The rate of the Ukrainian exodus is unprecedented in recent history.
If Russia’s war turns into a years-long occupation, millions of Ukrainians could end up like Syria’s refugees, stranded in a legal, economic and emotional limbo. People who have already lost their homes and livelihoods will be robbed of their futures as well. They are in need of protection and support.
As the situation continues to unfold, displacement dynamics and needs continue to grow exponentially.
Posters
Booklet
Data-driven newspaper reporting on the Russia-Ukraine War and Ukraine’s refugee crisis with a real-time data prototype of visualizing the counts with font size and numbers of refugees fleeing Ukraine.
In the weeks since Russia invaded Ukraine, almost three million of the country’s 44 million residents have left the country. The rate of the
T.RICKS Resources
Booklets
Booklet
Data-driven newspaper reporting on the Russia-Ukraine War and Ukraine’s refugee crisis with a real-time data prototype of visualizing the counts with font size and numbers of refugees fleeing Ukraine.
In the weeks since Russia invaded Ukraine, almost three million of the country’s 44 million residents have left the country. The rate of the
T.RICKS Resources
Process Book
Booklet
Data-driven newspaper reporting on the Russia-Ukraine War and Ukraine’s refugee crisis with a real-time data prototype of visualizing the counts with font size and numbers of refugees fleeing Ukraine.
In the weeks since Russia invaded Ukraine, almost three million of the country’s 44 million residents have left the country. The rate of the
T.RICKS Resources
logo
Venice Architecture Biennale Posters
exterior ENVIRONMENTAL
interior ENVIRONMENTAL
Booklet
oklet
Digital
Page count: 160
[Exhibition Entrance]
[Poster]
Chapters
Each chapter has a section that gradually enlarges the illustration. This will be magnified all the way to the protagonist's face to show his loneliness under pressure.
Page count: 160 ☟
Projection
Projecting illustrations onto the buildings
please
rotate to landscape mode
or
use a desktop web browser
rotate to landscape mode
or
use a desktop web browser